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one of the keys to Apple is apples an

incredibly collaborative company and so

you know how many committees we have at

Apple no zero we have no committees no

committee we are there we are organized

like a start-up one person is in charge

of iPhone OS software one person is in

charge of Mac hardware one person is in

charge of iPhone hardware engineering

another person is in charge of worldwide

marketing another person is in charge of

operations it's we're organized like a

startup we're the biggest startup on the

planet and we all meet for three hours

once a week and we talk about everything

we're doing the whole business and

there's tremendous teamwork at the top

of the company which filters down to

tremendous teamwork throughout the

company and teamwork is dependent on

trusting the other folks to come through

with their part without watching them

all the time

but trusting that they're going to come

through with their parts and that's what

we do really well and we're great at

figuring out how to divide things up

into these great teams that we have and

all work on the same thing touch bases

frequently and bring it all together

into a product we do that really well

and so what I do all day is meet with

teams of people and work on ideas and

solve problems to make new products to

make new marketing programs whatever it

is and are people willing to tell you

you're wrong yeah I mean other than

snarky journalists I mean people are

bored ya know we have wonderful

arguments and do you win them all or oh

no I wish I did I'll see you can't if

you want to hire great people and have

them stay working for you you have to

let them make a lot of decisions and you

have to you have to be run by ideas not

hierarchy

the best ideas have to win so otherwise

good people don't stay but you must be

more than a facilitator who runs

meetings you obviously contribute your

own ideas I contribute ideas sure well

why would I be there if I didn't